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1 marketing environment
марк. маркетинговая среда (совокупность объектов и сил, действующих за пределами фирмы и имеющих возможности влияния на ее маркетинг; слагается из микросреды и макросреды; микросреда включает такие факторы как подразделения фирмы, поставщики, посредники, потребители, конкуренты, а макросреда — такие факторы как демография, экономика, политика, культура, природный фактор, фактор научно-технического прогресса)See:* * *объединенное воздействие всех внешних для компании факторов, которые могут повлиять на сбыт ее продукции -
2 marketing environment
1) Экономика: среда маркетинга -
3 marketing environment
English-russian dctionary of contemporary Economics > marketing environment
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4 marketing environment audit
Реклама: ревизия маркетинговой средыУниверсальный англо-русский словарь > marketing environment audit
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5 international marketing environment
марк. (внешняя) среда международного маркетинга (совокупность факторов, сил, условий и субъектов, определяющих возможности предприятия осуществлять маркетинг на внешнем рынке)See:Англо-русский экономический словарь > international marketing environment
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6 international marketing environment
Универсальный англо-русский словарь > international marketing environment
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7 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
8 environment
nокружающая среда; окружающая обстановка
- business environment
- competitive environment
- controlled environment
- economic environment
- industrial environment
- inflationary environment
- healthy environment
- manufacturing environment
- marketing environment
- natural environment
- polluted environment
- social environment
- urban environment
- working environment
- protect the environmentEnglish-russian dctionary of contemporary Economics > environment
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9 marketing intelligence
1) марк. маркетинговая разведка, разведка рынка (постоянная деятельность по сбору текущей информации об изменениях внешней среды маркетинга, необходимой как для разработки, так и для корректировки планов маркетинга; маркетинговая разведка имеет целью сбор конфиденциальной или полуконфиденциальной информации)See:2) марк. данные маркетинговой разведки* (информация о развитии рынка, на котором работает предприятие, и о наметившихся тенденциях, помогающая директорам предприятия сформировать маркетинговые планы; подобная разведка включает описание новых продуктов, выпущенных конкурентами; данные об изменениях цен; общую экономическую и социальную статистику, публикуемую правительством и другими органами)* * *сбор и обобщение любой информации, которую можно добыть, чтобы получить картину деятельности конкурентов, их возможностей и их намерений в области реализации какого-то продуктаАнгло-русский экономический словарь > marketing intelligence
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10 Olympic Marketing Ambush Prevention & Clean Venues Guidelines
- руководство по предотвращению теневого маркетинга и обеспечению легитимности объектов на Олимпийских играх
руководство по предотвращению теневого маркетинга и обеспечению легитимности объектов на Олимпийских играх
В руководстве представлены требования и правила, которыми следует руководствоваться при реализации программы предотвращения теневого маркетинга в крайне сложных условиях, которыми характеризуются этапы подготовки и проведения Игр. Руководство призвано стать подробным справочным пособием для сотрудников ОКОИ по вопросам обеспечения легитимности объектов в соответствии с установленными принципами и правилами. В нем изложены конкретные задачи работы в различных областях, приведена общая информация о наиболее актуальных проблемах, сформулированы практические шаги по реализации каждой программы и рассмотрен целый ряд вопросов, имеющих отношение к законодательному регулированию, применению положений Олимпийской хартии и Контракта о Городе-организаторе.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Olympic Marketing Ambush Prevention & Clean Venues Guidelines
This manual presents requirements and guidelines for managing an ambush marketing prevention program in a highly sensitive environment before and during the Olympic Games. This manual provides the OCOG with a comprehensive source of Olympic clean venue regulations and guidelines. Included are statements of program objectives, background information on various issues, steps for program implementation, and discussions of issues that are pertinent to the law, to the Olympic Charter, and to the Host City Contract.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
- Olympic Marketing Ambush Prevention & Clean Venues Guidelines
Англо-русский словарь нормативно-технической терминологии > Olympic Marketing Ambush Prevention & Clean Venues Guidelines
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11 unfamiliar environment
фраз. непривычное окружение (обстановка, среда)When a British marketing manager turns his attention to overseas markets one of the problems could be seen as communication in an unfamiliar environment. — Когда британский менеджер по маркетингу обращает свое внимание на иностранные рынки, то одна из проблем, с которыми он сталкивается — общение в непривычной среде.
Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого > unfamiliar environment
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12 megamarketing
сущ.марк. мегамаркетинг (маркетинговая деятельность, обычно глобального характера, которая использует, наряду с 4 основными традиционными элементами комплекса маркетинга, два дополнительных элемента — власть и отношения с общественностью — для преодоления влияния внешних сил (правительства, СМИ, различных группировок) и некоторых компонентов маркетинговой среды фирмы, неподвластных контролю традиционного маркетинга)See: -
13 international
прил.1) общ. международный; интернациональный (связанный с двумя или более странами, относящийся к нескольким странам, происходящий при участии нескольких стран или их представителей)international peace — международный мир, мир во всем мире
Syn:See:International Accounting Standards, international adjudication, international administration, international administrative law, international affairs, international agency, international agreement, international arbitrage, international arbitration, International Baccalaureate, International Bank Account Number, international bill of exchange, international bond, international borrowing and lending, international business, international business administration, international capital flows, international cartel, international commerce, international commercial arbitration, international commercial law, international commodity agreement, international commodity body, international company, International Comparison Program, international competition, international competitive bidding, international competitiveness, international competitor, International Conference on Financing for Development, international contract, international cooperation, international copyright, international corporation, international credit, International Data Base, international dealer, international debt, international deficit, international delinquency, international department, International Depositary Receipt, International Depository Receipt, international development bank, international diplomacy, international distortion, international diversification, international division, international division of factors, international division of labour, international divorce, international economics, international equity, international equity fund, international exchange ratio, international extradition, international factor movements, international factoring, international finance, international finance subsidiary, international financial institution, international financial system, international firm, international fund, international institution, international investment, international investment position, international investor, international jurist, international labour migration, international law, international leasing, international legal capacity, international liquidity, international load line, international macroeconomics, international management, international market, international marketer, international marketing, international marketing environment, international microeconomics, international migration, international monetary arrangement, international monetary cooperation, international monetary economics, international monetary order, international monetary reform, international monetary reserves, international monetary system, international multimodal transport, international mutual fund, international name, international order, international organization, international payments, international policy coordination, international politics, international private law, international promissory note, international public law, international relations, international reserve currency, international reserve system, international reserves, international sale, international sales contract, international securities, International Securities Identification Number, international standard, International Standard Audiovisual Number, International Standards of Accounting and Reporting, International Standards on Auditing, international surplus, international technology transfer, international tender, international terrorism, international trade, international trademark, international trading company, international transportation, international travel, International Atomic Energy List, International Banking Act, International Bovine Meat Agreement, International Coffee Agreement, International Commercial Terms, International Dairy Arrangement, International Emergency Economic Powers Act, International Financial Reporting Standards, International Gold Pool, International Grains Agreement, International Industrial List, International Maritime Dangerous Goods Code, International Market Insight, International Merchandise Trade Statistics, International Munitions List, International Olive Oil Agreement, International Rules for the Interpretation of Trade Terms, International Safety Management Code, International Standard Classification of Occupations, International Standard Industrial Classification of all Economic Activities, International Sugar Agreement, International Traffic in Arms Regulations, International Wheat Agreement, International Accounting Standards Board, International Accounting Standards Committee, International Accreditation Forum, International Actuarial Association, International Advertising Association, International Air Transport Association, International Anticounterfeiting Coalition, International Association for Feminist Economics, International Association for Financial Planning, International Association for Insurance Law, International Association for Research in Income and Wealth, International Association for the Protection of Industrial Property, International Association for the Protection of Intellectual Property, International Association for the Study of Insurance Economics, International Association of Administrative Professionals, International Association of Book-keepers, International Association of Classification Societies, International Association of Financial Executives Institutes, International Association of Insurance Supervisors, International Association of Mutual Insurance Companies, International Association of Political Science, International Atomic Energy Agency, International Auditing and Assurance Standards Board, International Auditing Practices Committee, International Bank for Reconstruction and Development, International Banking Facility, International Broadcasting Bureau, International Bureau for the Protection of Intellectual Property, International Centre for Settlement of Investment Disputes, International Chamber of Commerce, International Civil Aviation Organization, International Cocoa Organization, International Coffee Organization, International Confederation of Free Trade Unions, International Congress of Accountants, International Congress of Actuaries, International Convention for Safe Containers, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, 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Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Conference on Financing for Development, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations2) общ. международный (распространенный, действующий за пределами национальных границ)See:
* * *
international settlements межгосударственные расчеты, осуществляемые центральными банками. -
14 plan
plæn
1. сущ.
1) а) план;
проект to concoct, devise a plan ≈ придумать, изобрести план (пренебр.) to draw up, formulate, map out a plan ≈ составлять, намечать план to make plans ≈ строить планы to outline a plan ≈ набросать план to unveil a plan ≈ открывать, раскрывать( кому-л.) план to accept a plan ≈ принимать, одобрять план to carry out, execute, implement a plan ≈ выполнять план to put a plan into operation ≈ осуществлять план to present, propose a plan ≈ предлагать план to foil, frustrate, thwart a plan ≈ расстраивать, срывать, разрушать план, мешать чьему-л. плану to reject a plan ≈ отвергать, забраковывать план to shelve a plan ≈ откладывать приведение плана в действие brilliant, ingenious plan ≈ блестящий, гениальный план complicated, elaborate plan ≈ тщательно продуманный план contingency plan ≈ план на случай непредвиденных дополнительных обстоятельств feasible plan ≈ осуществимый, выполнимый план five-year plan ≈ пятилетний план, пятилетка flight plan ≈ план полета;
полетный лист floor plan ≈ поэтажный план здания( с указанием толщины стен, расположения оконных и дверных проемов и назначения помещений) ;
мор. план палубы grandiose plan ≈ грандиозный план sweeping plan ≈ захватывающий, увлекательный план impracticable plan ≈ неосуществимый план impractical plan ≈ неосуществимый план long-term plan ≈ долгосрочный план master plan ≈ генеральный (сводный) план realistic plan ≈ реалистичный план secret plan ≈ тайный, секретный план short-term plan ≈ краткосрочный план well-laid, well-thought-out plan ≈ хорошо проработанный, продуманный план the installment plan ≈ система оплаты товаров в рассрочку on the installment plan ≈ в кредит, в рассрочку pension, retirement plan ≈ пенсионное страхование a plan calls for (smth.) ≈ план предусматривает (что-л.) plans materialize ≈ планы осуществляются, претворяются в жизнь qualified plan ≈ программа условного участия в прибылях Syn: blueprint, design, proposal, scheme, programme б) замысел, план All history is in one sense the fulfilment of a divine plan. Westcott ≈ Вся история является в некотором смысле воплощением божественного плана. Syn: intention, purpose
2) а) способ действий, образ действий Syn: procedure б) цель, намерение Syn: goal
1., aim
1.
3) а) график, диаграмма, схема б) план (местности) в) чертеж (объекта в разных проекциях) ;
спец. план (как одна из существующих проекций) Syn: graph, diagram
4) система, целостность
2. гл.
1) а) распланировать;
запланировать (очередность каких-либо дел) б) проектировать, задумывать, разрабатывать Syn: design
2.
2) строить планы;
надеяться;
намереваться;
затевать What events have you got planned for next week? ≈ Что ты запланировал на следующую неделю? plan ahead Syn: intend
3) архит., строит. делать проект, планировать;
чертить план The gardens were planned by the best landscape gardeners of the day. ≈ Сады были спроектированы (распланированы) лучшими специалистами по ландшафту нашего времени. план, программа действий - counter * встречный план - short-term * краткосрочный план - five-year * пятилетний план, пятилетка - economic * программа /план/ экономического развития - development * план развития;
план (технической) разработки - piece rate wage * (экономика) сдельная система оплаты труда - to adopt a * принять план - to carry out /to fulfill, to implement, to realize/ a * осуществить /выполнить, претворить в жизнь/ план - to put forward a * выдвинуть план - to work out the * of a speech набросать план выступления - to buy things on the installment * покупать товары в кредит /в рассрочку/ (специальное) план - * of site план общего расположения - sketch * эскизный план, кроки - street * план улицы проект - a building erected after the *s of an eminent architect здание, воздвигнутое по проекту известного архитектора чертеж;
схема;
диаграмма - working * рабочий чертеж - general * общий план - master * генеральный план - ground * (специальное) план по нулевой отметке - lines * (техническое) теоретический чертеж корабля - capacity /cargo/ * _ тех грузовой план, чертеж вместимости грузовых трюмов и цистерн горизонтальная проекция - body * корпус( проекция теоретического чертежа корабля) крупномасштабная карта, план замысел, план, намерение - to change one's * изменить свои намерения /планы/ - to form a new * составить новый план - to cripple /to defeat, to upset, to frustrate, to ruin, to thwart, to torpedo, to wreck/ one's * сорвать /расстроить, разрушить/ чьи-л. планы - to have no fixed *s не иметь определенных планов - what are your *s? каковы ваши планы /намерения/? - everything went according to * все прошло согласно намеченному плану /как было намечено/ - it is not a bad * (это) неплохо придумано;
неплохая идея способ действий - the best * would be... самое лучшее будет... - he has changed his whole * он полностью изменил свою тактику цель, задача - his * was to get a degree in medicine его целью было получить диплом врача (церковное) расписание служб на квартал( в церквях методистов) > according to * (военное) (жаргон) поневоле, "по заранее намеченному плану" > on the American * с полным пансионом составлять план, планировать - to * a piece of work спланировать какую-л. работу проектировать;
чертить план, эскизы и т. п. - the school was *ned for 500 pupils школа была запроектирована на 500 учащихся строить планы;
намереваться, затевать - to * everything ahead планировать заранее - to * for the future строить планы на будущее;
думать о будущем - to * to do smth. намереваться сделать что-л. - to * a visit собираться нанести визит /посетить/ - we had *ned an ascent of the mountain together мы собирались вместе подняться на гору - we have *ned for you to stop till tomorrow мы расчитывали, что вы останетесь (у нас) до завтра распланировать;
запланировать (обыкн. to * out) - to * out one's time распланировать свое время - he had *ned it all out он все уже распланировал - have you *ned your trip? вы уже спланировали свою поездку? action area ~ план мероприятий amended ~ исправленный план aquatic environment ~ план размещения окружающих водоемов audit ~ план ревизии bonus ~ система премирования cadastral ~ кадастровый план care ~ план мероприятий по уходу (за больным, выздоравливающим) city ~ план города comprehensive ~ комплексный план conditional sale ~ план условной продажи contingency ~ план действий в чрезвычайных обстоятельствах crisis ~ план выхода из кризиса decision ~ вчт. схема принятия решений development ~ план застройки development ~ план развития development ~ план разработки distribution ~ план распределения district ~ план округа district ~ план района economic ~ народнохозяйственный план educational ~ план образования, план переподготовки, план обучения, план переквалификации financing ~ финансовый план forestry ~ план лесничества ground ~ план местности implement a ~ осуществлять план instalment ~ график платежей при покупке в рассрочку instalment ~ система платежей в рассрочку jobs ~ план увеличения занятости land use ~ землеустроительный план land use ~ план использования земель local ~ план застройки marketing ~ план сбыта продукции marketing ~ план торговли master ~ генеральный план master ~ основной план media ~ план использования средств рекламы medical benefit ~ система пособий по болезни merger ~ план слияния national comprehensive ~ государственный комплексный план on instalment ~ в рассрочку operating ~ оперативный финансовый план operating ~ план работы operating ~ прооизводственный план organization ~ организационный план parcelling ~ план раздела pension ~ система пенсионного обеспечения personal equity ~ (PEP) программа продажи акций служащим компании perspective ~ перспективный план plan замысел, намерение, предположение ~ замысел, намерение;
предположение ~ замысел ~ намереваться, затевать ~ намереваться;
затевать ~ план, проект ~ план;
проект ~ план ~ планировать ~ программа ~ проект ~ проектировать ~ система ~ составлять план, планировать, проектировать ~ составлять план ~ способ действий ~ строить планы;
надеяться ~ схема, диаграмма, чертеж ~ схема, диаграмма, чертеж ~ схема ~ чертеж ~ of actions план действий ~ of operation план работы plot ~ план делянки plot ~ план земельного участка policy ~ план деятельности preconceived ~ заранее составленный план production ~ производственный план quality ~ план обеспечения качества redemption ~ план погашения redevelopment ~ план перепланировки и новой застройки жилого района regional development ~ план регионального развития regional ~ региональный план rehabilitation ~ план реабилитации rescue ~ план спасательных работ retirement benefit ~ система пенсионного обеспечения retirement ~ порядок выхода на пенсию sampling ~ stat. план выборочного контроля savings ~ план экономии service ~ служебный план share repurchase ~ скупка корпорацией собственных акций для поддержания их цены site ~ ориентационный план site ~ ситуационный план sketch ~ набросок плана social welfare ~ план социального обеспечения staff retirement ~ план выхода персонала на пенсию stock option ~ exc. система фондовых опционов stock purchase ~ программа покупки акций служащими корпорации structure ~ план сооружения subdivision ~ план раздела земельных участков test ~ план проведения испытаний town ~ план развития города town ~ схема города training ~ тренировочный план;
план профподготовки treatment ~ план лечения unit-linked ~ система страхования, в которой взносы идут в паевой фонд, а полученные доходы повышают стоимость полиса -
15 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
16 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
17 political
прил.1) политическийSee:political activity, political adventurism, political anthropology, political apathy, political arena, political arithmetic, political astrology, political asylum, political attitude, political authority, political autonomy, political awareness, political behaviour, political behaviouralism, political bureau, political bureaucracy, political business cycle, political center, political centre, political centrism, political class, political cleavage, political clique, political collective unconsciousness, political confidence, political conflict, political consciousness, political conservatism, political conspiracy, political correctness, political corruption, political credit risk, political culture, political cybernetics, political cycle, political democracy, political determinism, political development, political drift, political economy, political education, political elite, political emblems, political engagement, political environment, political family, political figure, political finance, political forecasting, political freedom, political fund, political game, political geography, political globalization, political history, political ideology, political inactivity, political indoctrination, political inflation, political integration, political involvement, political leader, political leadership, political legitimacy, political leverage, political man, political manipulation, political market, political marketing, political martyr, political martyrdom, political mobilization, political modernization, political mood, political movement, political myth, political mythology, political negativism, political obstruction, political organization, political participation, political party, political passivity, political philosophy, political police, political power, political powers, political pragmatism, political prediction, political pressure, political priorities, political process, political prognostication, political propaganda, political psychology, political rationalism, political rationality, political reaction, political realism, political regime, political rehabilitation, political relations, political representation, political rhetoric, political right, political risk, political ritual, political romanticism, political science, political scientists, political sectarianism, political self-consciousness, political sight, political situation, political socialization, political society, political sociology, political space, political sphere, political stability, political strategy, political strike, political surveillance, political symbols, political system, political tactics, political technology, political theory, political thought, political time, political tolerance, political utopia, political values, political broker, Political Parties, Elections and Referendums Act 2000, Political Parties, Elections and Referendums Act 20002) гос. упр. государственныйSee:3) пол. связанный с политикой определенной партии; узкопартийныйSee: -
18 plan
[plæn]action area plan план мероприятий amended plan исправленный план aquatic environment plan план размещения окружающих водоемов audit plan план ревизии bonus plan система премирования cadastral plan кадастровый план care plan план мероприятий по уходу (за больным, выздоравливающим) city plan план города comprehensive plan комплексный план conditional sale plan план условной продажи contingency plan план действий в чрезвычайных обстоятельствах crisis plan план выхода из кризиса decision plan вчт. схема принятия решений development plan план застройки development plan план развития development plan план разработки distribution plan план распределения district plan план округа district plan план района economic plan народнохозяйственный план educational plan план образования, план переподготовки, план обучения, план переквалификации financing plan финансовый план forestry plan план лесничества ground plan план местности implement a plan осуществлять план instalment plan график платежей при покупке в рассрочку instalment plan система платежей в рассрочку jobs plan план увеличения занятости land use plan землеустроительный план land use plan план использования земель local plan план застройки marketing plan план сбыта продукции marketing plan план торговли master plan генеральный план master plan основной план media plan план использования средств рекламы medical benefit plan система пособий по болезни merger plan план слияния national comprehensive plan государственный комплексный план on instalment plan в рассрочку operating plan оперативный финансовый план operating plan план работы operating plan прооизводственный план organization plan организационный план parcelling plan план раздела pension plan система пенсионного обеспечения personal equity plan (PEP) программа продажи акций служащим компании perspective plan перспективный план plan замысел, намерение, предположение plan замысел, намерение; предположение plan замысел plan намереваться, затевать plan намереваться; затевать plan план, проект plan план; проект plan план plan планировать plan программа plan проект plan проектировать plan система plan составлять план, планировать, проектировать plan составлять план plan способ действий plan строить планы; надеяться plan схема, диаграмма, чертеж plan схема, диаграмма, чертеж plan схема plan чертеж plan of actions план действий plan of operation план работы plot plan план делянки plot plan план земельного участка policy plan план деятельности preconceived plan заранее составленный план production plan производственный план quality plan план обеспечения качества redemption plan план погашения redevelopment plan план перепланировки и новой застройки жилого района regional development plan план регионального развития regional plan региональный план rehabilitation plan план реабилитации rescue plan план спасательных работ retirement benefit plan система пенсионного обеспечения retirement plan порядок выхода на пенсию sampling plan stat. план выборочного контроля savings plan план экономии service plan служебный план share repurchase plan скупка корпорацией собственных акций для поддержания их цены site plan ориентационный план site plan ситуационный план sketch plan набросок плана social welfare plan план социального обеспечения staff retirement plan план выхода персонала на пенсию stock option plan exc. система фондовых опционов stock purchase plan программа покупки акций служащими корпорации structure plan план сооружения subdivision plan план раздела земельных участков test plan план проведения испытаний town plan план развития города town plan схема города training plan тренировочный план; план профподготовки treatment plan план лечения unit-linked plan система страхования, в которой взносы идут в паевой фонд, а полученные доходы повышают стоимость полиса -
19 DIME
1) Военный термин: Defense Intensity Motivation And Enthusiasm, Division Map Exercise, Dense Inert Metal Explosive2) Сокращение: Dual Independent Map Encoding (census & ZIP+4 directory), плотное инертное металлическое взрывчатое вещество (воен. Dense Inert Metal Explosive, экспериментальный тип взрывчатого вещества)3) Вычислительная техника: Direct Memory Executive, DIrect Memory Execute (AGP), Desktop Integrated Media Environment (COSE), прямое использование оперативной памяти видеоускорителем (в компьютерах с шиной расширения стандарта AGP, сокр. от direct memory execute), метод DIME (сокр. от direct memory execute)4) СМИ: Digital Interactive Music Engine5) Сетевые технологии: Direct Internet Message Encapsulation -
20 ME
1) Общая лексика: МП (машиностроительное предприятие - machine-building enterprise)2) Компьютерная техника: Microarray Expression, Multimedia Engineering3) Медицина: myalgic encephalomyelitis (миалгический энцефаломиелит)4) Спорт: Mental Error5) Военный термин: Mission Environment, Munitions Effectiveness, magnitude estimation, main engine, management engineering, manpower estimate, manual of engineering, map exercise, measuring element, mechanical engineer, mechanical equipment, medium equipment, military education, military electronics, military engineer, military engineering, minimum elevation, miscellaneous equipment, missile electrician, mission envelope, mobility equipment, multi-engine, muzzle energy6) Техника: maintenance effectiveness, master element, mean effective, meter, microelectronic, milliequivalent, milligram-equivalent, moisture content7) Сельское хозяйство: mature equivalent, metabolizable energy, МКЭ (напр., в названиях препаративных форм пестицидов: Кинмикс, МКЭ), микрокапсулированная эмульсия8) Шутливое выражение: Maximum Envy, Microsoft Exasperation, Migraine Edition, Mistake Edition, Music And Eats, Mutant Enemy9) Математика: оценка момента (moment estimator)10) Религия: Methodist Episcopal11) Британский английский: нейромиастения (повышенная утомляемость)12) Железнодорожный термин: Morristown and Erie Railway Incorporated13) Юридический термин: Mostly Enraging14) Страхование: Mobile Equipment (Вид страхования, включаемый в классификацию страхования технических рисков), Страхование передвижного оборудования15) Биржевой термин: Montreal Exchange16) Ветеринария: Metabolic Energy17) Телекоммуникации: Mobile Equipment18) Сокращение: Maine (US state), Maintenance Error, Manoeuvre Enhancement mode, Marine Engineering, Mass Effectiveness, Master of Education, Middle East, Most Excellent, marine engineer, marriage encounter, measuring equipment, mechanical efficiency, mechanical/electrical, medical examiner, mining engineer, miter end, molecular electronics19) Физиология: Mental Efficiency, My Eye, Myalgic Encephalomyelitis20) Вычислительная техника: Mapping Entity, архитектура сопроцессорных плат-акселераторов, процессор среды, Millennium Edition (MS, Windows)21) Литература: Master Evaluator22) Нефть: горный инженер (mining engineer), оборудование для технического обслуживания (maintenance equipment)23) Банковское дело: Фондовая биржа Монреаля (Montreal Stock Exchange; Канада)24) Воздухоплавание: Magnetic Estimation25) Фирменный знак: Memory Express (Company)26) СМИ: Media Engineering, Mobile Entertainment27) Деловая лексика: Minimum Effort, My Effectiveness28) Бурение: Ближний Восток (Middle East), Средний Восток (Middle East)29) Глоссарий компании Сахалин Энерджи: MEDT of Russia, Ministry of Economic Development and Trade of the Russian Federation30) Образование: Management Evaluation, Marketing Education31) Инвестиции: Montreal Stock Exchange32) Сетевые технологии: media engine33) Полимеры: maintenance equipment34) Программирование: Method Entry, More Errors35) Автоматика: manufacturing engineer, mechanical engineering36) Контроль качества: maintenance of equipment37) Сахалин Р: Ministry of Economy38) Макаров: matastable evaporation39) Молочное производство: Mercaptoethanol40) Безопасность: Malicious Environment, Message Encryption41) Расширение файла: Formatted manual page with me macros, MultiEdit Configuration, MultiEdit configuration (MultiEdit), Ascii text (READ.ME), Text file READ.ME42) Нефть и газ: expected monetary value43) Электротехника: magnetoelectric44) Должность: Master Of Engineering45) НАСА: Mission Engineer46) Программное обеспечение: Microsoft Explorer, Millenium Edition, Millennium Edition47) Федеральное бюро расследований: Memphis Field Office
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